For years, Ilex guayusa, a herb renowned for its natural energizing properties, remained relatively unnoticed on the European stage, primarily due to stringent EU novel food laws. These regulations, aimed at ensuring food safety, had previously restricted the marketing of this unique herb within the EU, leaving its potential untapped and many consumers unaware of its benefits.
A Game-Changing Regulation in 2017
2017 marked a pivotal moment for Ilex guayusa in the EU. The European Union amended its novel food law, allowing aqueous (water soluble) extracts of Ilex guayusa to be freely traded and consumed within the EU. This legislative change opened the doors for entities and consumers to explore and benefit from this herb, as long as it was presented in a water-based extract form.
Nunalabs Guayusa Paste for the EU Market
Our extraction process meticulously removes all non-water-soluble particles, ensuring full compliance with the EU's novel food regulations. This attention to detail guarantees that our product not only meets legal standards but also maintains the integrity and efficacy of Guayusa.
A Versatile Extract
While our Guayusa extract is water-based, its low water activity makes it an attractive ingredient for various industries, including chocolate makers. This characteristic not only preserves the extract but also ensures maximum potency of Ilex guayusa per gram. Our award-winning Jungle Cola is a testament to this versatility. Containing just 0.03% of our Guayusa extract, it delivers a comprehensive Guayusa experience, capturing both its distinctive flavor and effect. This full-spectrum experience is a testament to our commitment to quality and innovation.
With Nunalabs' Guayusa paste, energy drink manufacturers now have the opportunity to conquer the EU market, offering consumers a unique and naturally energizing product. Our adherence to EU regulations, combined with our dedication to harnessing the full potential of Ilex guayusa, positions our extract as an ideal ingredient for a range of applications. Explore the possibilities with Nunalabs and let your products stand out from the bunch. Request a sample now!